In the digital world you hear one thing over and over again: CONTENT, CONTENT, CONTENT. What is the purpose of content in your marketing strategy? Considering we use the internet for almost every buying decision, how do we use original content to market our business?
4 Reasons You Need Original Content
1. To Become an Expert.
If you want people to believe you’re an authority or expert at what you do, you need to create content that showcases your expertise. Who else can tell the world what you do --and do well-- other than you? Honestly, everyone in your field is probably writing about the same topics, which is great, but you need to tell everyone why your business is amazing without it sounding like a colossal sales pitch. Your content about you, your business and your industry needs to be educational and informative.
2. To Improve Your SEO.
Engaging people in your content and linking them to your blogs or other links on your website help builds your Search Engine Optimization (SEO). Also, what about the keywords that help with your SEO ranking? You need to use keywords in your original content without padding your work, so your content doesn’t look like a stuffed word mess! Google does not favor content stuffed with keywords.
3. To Drive Action.
At the end of the day, you want action. The question is, however, how do you want to lead your prospective customer through your website to get them to take action? You want your content to have purpose and drive sales. You need a content strategy that turns a visitor to your website into a qualified lead and eventually into a customer. How can content do that?
Keep your content original and fresh so that it educates your customer and in turn makes them want more. Likewise, gain their trust so they will continue to visit your website and explore your new pages of content while viewing you as a potential partner in their business strategy.
4. To Keep Them Coming Back.
How can you keep a customer coming back and wanting more? You have to have original content that helps them increase their ROI. It is like leading a horse to water with water being the content. You led them to the water, they tasted the good water and now they want a big gulp! Your customer is not a horse, but you need to lead them through the website to guide them to a decision. If you have the right content to drive them through your website, they will stay and return for more: you have become a trusted partner in their marketing plan.
