As the person responsible for revenue generation at your company, you have to constantly be on the lookout for everything new and exciting when it comes to marketing.
You also have to be analyzing what you’re currently doing and how effective your efforts are. In short, it’s imperative that you monitor the marketing trends so you can get the most results for your dollars spent.
A marketing tactic you need to consider if you want results... Inbound Digital Marketing The Facts: Why You Need it Now
Are you keeping up with current trends in marketing?
- A typical marketing budget ranges between 4-8% of a company’s total revenue. A data-driven digital inbound marketing program should take a minimum of one-quarter of that budget.
- Digital marketing spend is forecasted to increase to 35% of total budgets this year.
- 28% of marketers have reduced their advertising budget to fund more digital marketing.
- Content creation and management now claim the second largest share of digital marketing budgets. 26% of all marketing dollars in the U.S. are now directed toward custom, branded content.
- 73% of B2B marketers use video as a content marketing tactic, and 7% of marketers plan on increasing their YouTube marketing.
- Organic search leads are capturing a 14.6% close rate, while outbound marketing leads are garnering a 1.7% close rate.
- Half of all marketers across B2B, B2C, and nonprofit sectors ranked inbound marketing as their primary lead source, exceeding the average (42%) of all other channels combined.
- Internet advertising revenue is on pace to reach $194.5 billion in 2018, just $20 billion behind TV advertising.
- Search engine marketing (SEO & SEM) is capturing the largest share of online spend at 47%, or about 14% of a firm’s total marketing budget.
- Online display advertising (banner ads, remarketing & retargeting) is capturing the next biggest share of online spend at about 34% and about 10% of a firm’s marketing budget.
- Mobile, the fastest growing digital marketing channel, garners about 10% of the total digital marketing budget and slightly less than 3% of the total marketing budget.
- 48% of organizations will be investing in services provided by digital inbound partners.
Are you keeping up with today’s marketing tactics? How many quality leads are you losing because you lack a solid data-driven strategic digital inbound marketing program?
Having a strong online brand presence coupled with an automated lead generating program will get you quality leads to keep your sales pipeline full. Perhaps it’s time to take the approach that is working for many others. Don’t let another quarter slip by.
Contact Marketing Essentials to schedule a free inbound marketing consultation. 419-629-0080.
