As Chief Marketing Strategy Officer, Kelly leads the development and execution of comprehensive marketing strategies that enhance brand positioning, drive revenue growth, and strengthen customer relationships across a diverse portfolio. Kelly brings more than 25 years of experience spanning journalism, advertising, and both traditional and digital marketing — a unique blend of creative vision and strategic insight. Her career has encompassed work with manufacturers, large agricultural corporations, small businesses, and everything in between, giving her an unparalleled understanding of what resonates across B2B and B2C audiences. Her hands-on expertise, developed while serving as Creative Director and Content Strategist, ranges from website copy and video storyboards to taglines and long-form content. She combines strategic thinking with creative writing skills and is passionate about fostering collaboration, believing that the best marketing outcomes emerge when talented teams align around shared goals. When she's not at Marketing Essentials, Kelly cherishes spending time with her family and loves stories in all formats, self-help and motivational books, and podcasts. A self-described health enthusiast, she also enjoys working out and healthy eating.
Marketing moves at the speed of AI nowadays. New tools every week. Automation everywhere. Everyone chasing viral moments and zero-click searches. But in all that noise, let's not lose sight of what matters most — your buyers.
I keep seeing these emails flooding my inbox — companies touting their "GEO Playbook" or "Winning AEO Strategy," claiming you need to pick a side. And clients are asking: "What's the difference? Are you doing GEO? AEO? Or are you still doing SEO? Which one should we be doing?"
When it comes to manufacturing and marketing, one thing’s for sure – change is constant. Innovations, fresh trends and the latest must-do tactics are always popping up. One day, it feels like you’re running on a hamster wheel to keep up; the next, you’re on top of the world, like you’ve just conquered Mount Everest.
When it comes to marketing, one thing is for sure — change. The marketing landscape continues to evolve at an unprecedented pace due to shifting consumer behaviors, the evolution of AI technology and the constant emergence of new strategies and platforms.
Struggling to fill vacant positions in your company? LinkedIn not only helps people find employment, but it also helps companies find the right employees. You can certainly post your job opening on your newsfeed on your company page for free, but your post won’t be directed to the top candidates qualified for your position.
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