Kelly Braun

When it comes to manufacturing and marketing, one thing’s for sure – change is constant. Innovations, fresh trends and the latest must-do tactics are always popping up. One day, it feels like you’re running on a hamster wheel to keep up; the next, you’re on top of the world, like you’ve just conquered Mount Everest.

When it comes to marketing, one thing is for sure — change. The marketing landscape continues to evolve at an unprecedented pace due to shifting consumer behaviors, the evolution of AI technology and the constant emergence of new strategies and platforms.

Struggling to fill vacant positions in your company? LinkedIn not only helps people find employment, but it also helps companies find the right employees. You can certainly post your job opening on your newsfeed on your company page for free, but your post won’t be directed to the top candidates qualified for your position.

Are you planning a video shoot for your company? If so, fantastic! Video, especially short-form video, is one of the fastest-growing ways to communicate with and engage your audience today.

You’ve heard the saying: first impressions are important.

Think about the steps you'd take to impress a prospective client at your first meeting. You'd likely show up on time, dressed well and with a friendly smile on your face.

But have you ever considered that your real first impression takes place long before you ever come face-to-face with your clients?

Your website is likely the first experience many prospects have with your company. If this experience is negative, you might be losing clients before they even enter the door. Learn more about how to help prospects find your business online.