Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.
What if we told you that one simple change could take your video views from a few hundred to several thousand — almost overnight? We've seen brands successfully repurpose their content into short-form videos, particularly on Instagram Reels and YouTube Shorts. The bite-sized content on these platforms is dominating right now.
Here’s a scenario: Your company has just invested in a new tool that’s going to help your sales team be more efficient, make more sales, and provide data like you’ve never had before.
Marketing has undergone dramatic transformations in recent years, driven first by automation and now by Artificial Intelligence. These technologies have fundamentally reshaped both how consumers discover products and services and how marketing professionals approach their work.
HubSpot has made significant moves in the data management space with the recent launch of Data Hub and major updates to its Smart CRM. These aren't just cosmetic changes — they represent a fundamental shift in how businesses can harness their data to drive growth and revenue.
2025 has thrown us some curveballs. With a fluid tariff situation, shifting trade policies, and supply chain hiccups, B2B buyers are understandably more cautious with their wallets. The economic landscape feels like it's changing by the week.
© 2025 Marketing Essentials | Privacy Policy
