As Chief Marketing Strategy Officer, Kelly leads the development and execution of comprehensive marketing strategies that enhance brand positioning, drive revenue growth, and strengthen customer relationships across a diverse portfolio. Kelly brings more than 25 years of experience spanning journalism, advertising, and both traditional and digital marketing — a unique blend of creative vision and strategic insight. Her career has encompassed work with manufacturers, large agricultural corporations, small businesses, and everything in between, giving her an unparalleled understanding of what resonates across B2B and B2C audiences. Her hands-on expertise, developed while serving as Creative Director and Content Strategist, ranges from website copy and video storyboards to taglines and long-form content. She combines strategic thinking with creative writing skills and is passionate about fostering collaboration, believing that the best marketing outcomes emerge when talented teams align around shared goals. When she's not at Marketing Essentials, Kelly cherishes spending time with her family and loves stories in all formats, self-help and motivational books, and podcasts. A self-described health enthusiast, she also enjoys working out and healthy eating.
If your sales pipeline feels unpredictable — feast one quarter, famine the next — you're not alone. Many industrial and manufacturing companies rely heavily on referrals, trade shows and cold outreach to drive new business. And while those tactics still have a place, they're no longer enough on their own.
After 15 years, HubSpot just changed the name of its flagship marketing event. One letter. Big signal.
We all know video has earned its place in content marketing. It educates, it entertains and for a growing number of people, it's simply how they prefer to find answers.
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I keep seeing these emails flooding my inbox — companies touting their "GEO Playbook" or "Winning AEO Strategy," claiming you need to pick a side. And clients are asking: "What's the difference? Are you doing GEO? AEO? Or are you still doing SEO? Which one should we be doing?"
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