Kelly Braun

Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.

Posts by Kelly Braun

How to Write a Successful Marketing Plan (with Template)

Initially published in 2023 and updated in 2025.

The Essential Guide to Crafting a Marketing Message that Moves People

There are numerous ways to reach your ideal customer through digital marketing campaigns, virtual and in-person events, video, streaming services and much more. But before you go galloping out into the world shouting about your offering, you must first figure out how to reach and connect with your target audience in a way that’s personal, relevant, unique and relatable.

This Is Why Your Manufacturing Company Needs Online Content

Editor’s Note: Updated in 2025. Originally posted in 2018.

How to Run a Facebook Giveaway Without Breaking the Rules

Running a Facebook giveaway is a fantastic way to engage your brand’s audience and grow your online presence. However, staying within Facebook’s guidelines is crucial to avoid penalties that could harm your page’s performance for years to come.

The Difference Between Online & Offline SEO

This post was originally published in February 2016 and was updated and republished in December 2024.

Even as recently as a few short years ago, the process of search engine optimization with regard to your online presence was simple -- you would pick the keywords that you hoped would attract the most business and focus on those in everything you posted online.