Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.
Marketing has undergone dramatic transformations in recent years, driven first by automation and now by Artificial Intelligence. These technologies have fundamentally reshaped both how consumers discover products and services and how marketing professionals approach their work.
HubSpot has made significant moves in the data management space with the recent launch of Data Hub and major updates to its Smart CRM. These aren't just cosmetic changes — they represent a fundamental shift in how businesses can harness their data to drive growth and revenue.
2025 has thrown us some curveballs. With a fluid tariff situation, shifting trade policies, and supply chain hiccups, B2B buyers are understandably more cautious with their wallets. The economic landscape feels like it's changing by the week.
Businesses across the globe are witnessing something unprecedented with their websites: search impressions are climbing higher than ever, but their click-through rates are declining. The widespread phenomenon is what digital marketers and SEOs have dubbed “the great decoupling.”
Initially published in 2023 and updated in 2025.
© 2025 Marketing Essentials | Privacy Policy
