Your leads are in the driver’s seat with the gas pedal down -- all the way down. Thanks to the internet, today’s buyer is in control and going full speed ahead.
Within seconds, they are clicking from one site to the next seeking content that helps solve a problem and makes their buying process a much more informed one. 93% of buyers use online search to begin the buying process.
95% of qualified prospects are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you -- or one of your competitors.
That’s where inbound marketing comes in. Inbound marketing pulls leads to and through your website, answering their buyer questions and enticing them with more information. You can measure, track and tweak your efforts along the way to keep that buyer on your track -- so your business is the one waving the checkered flag.
4 Ways to Get Customers on Your Website
- Search Engine Optimization. The correct use of relevant content, keyword research, meta descriptions, etc., will help you be the first choice that comes up when you are searched for, which will bring increased traffic to your website and give you more leads that can be turned into sales.
- Share your knowledge. Start a blog and consistently post information that is not only relevant for your customers, but that is also educational. You are an expert in your field, and educating others with your knowledge will not only build your online brand, but it will instill a sense of trust. A blog will also bring people back to your website again and again, opening the door to convert those leads into customers.
- Make your content shareable. And no, that doesn’t mean adding social share icons to the bottom of the page. Your content should be educational but also interesting at the same time. If your audience finds it engaging enough to share, the reach of your brand will continue to grow.
- Embrace social media. Why? Because that’s where your audience is. Nearly three in four online adults use social networking sites, and that number will only continue to grow. Social media is also one of the most cost-effective ways to promote your business, and it also helps you with SEO.
Today’s buyer and the digital world are not going to slow down anytime soon. Contact the inbound marketing experts at Marketing Essentials to get your company on the fast track today.
