Adam is an SEO/SEM specialist with a passion for creativity and a strong foundation in marketing. A graduate of North Carolina State University, he brings a strategic mindset and innovative approach to his work, delivering results for clients in both B2B and B2C sectors. Adam excels at developing unique, impactful strategies that drive growth and maximize ROI. He enjoys the challenge of analyzing data, staying ahead of trends and crafting solutions that ensure each project achieves measurable success. Much like his personal interest in thrifting — where he enjoys discovering hidden gems and blending the old with the new — Adam brings this same creative mindset to SEO and SEM. He excels at uncovering opportunities and finding solutions where others might overlook them. Outside of work, Adam enjoys spending time with his brother and cat, and he’s passionate about fashion and sustainability efforts to reduce waste.
There was a time when getting found online meant ranking on page one of Google. You optimized your keywords, built backlinks, and hoped buyers clicked your link before your competitor's.
For years, we’ve all become accustomed to using the internet in the same way. We type into Google, click through links and skim pages in hopes of finding what we need. But searching online has entered a new era and is starting to adapt to new technologies.
SEO has traditionally been known for optimizing for algorithms, mastering keywords, backlinks and metadata to rank higher on search engines. But as new AI search models fall into place with ChatGPT, Gemini and Perplexity, it is shaping how people discover information. The rules of visibility are changing for many companies. In a new landscape, it’s not just what your website says, but what the internet says about you. This is where PR comes into play.
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