About Patty Cisco
As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!
Posts by Patty Cisco
Is Rebranding Really Worth the Cost?
Any conversation about the cost of rebranding should begin with the reminder that at the end of the day, rebranding is not a cost, but an investment. And it’s one that, if done properly, will yield exponential returns over the life of your business.
That said, “How much does a rebrand cost?” is a common question every company needs to ask. When it comes to branding, the answer to each of these questions is “it depends.” Below, we break down many of the common factors that go into the total cost of a rebrand.
How Marketing Essentials is Responding to COVID-19
The coronavirus pandemic has forever changed how businesses operate. However, we have yet to truly understand the type and magnitude of what those changes will be and how they will affect our daily lives going forward.
Why a Killer Online Presence Is Key for Recruitment Marketing
Think back to when you applied for your first job as an adult. Before you even submitted that resume, would you have been able to pick your future coworkers out of a crowd? Would you know how the office celebrated birthdays? What the break room looked like? What cool project your future supervisor had just finished?
What is an SLA between Sales and Marketing?
A Service Level Agreement (SLA) between sales and marketing is a written agreement - a contract of sorts - that outlines a common goal and the expectations of each team in helping to achieve that goal.
