Using social media is an effective tactic for many marketers today. Social media sites allow you to communicate with your customers on the platforms where they are engaging on a nearly daily basis. It’s also affordable, as social media posting doesn’t require an extensive budget.
Social media can be used to acquire important consumer feedback, to see what today’s buyers are interested in and what is trending in various channels. It also allows you to stay in tune with what your competitors are doing.
From sharing details about lunch to ranting about bad service, your consumers discuss virtually everything about their lives on social media. It’s gradually evolved into an integral aspect of daily life for consumers and business.
Before you make your next social post, ensure you are using best practices for Conversion Rate Optimization before you post.
5 Social Media Tips for CRO
- Test Days & Times
- Test for ideal days and times for sharing social content. Your audience will react and engage differently depending on the day of the week and the time of day. Test, test, test to figure out the prime days and times.
- Headlines Matter
- A social post is essentially a headline. Write killer headlines that grab your readers’ attention and make them crave more.
- Ask for Testimonials
- Build retention and loyalty with current and future customers through reviews and testimonials. Ask your current customers to leave testimonials on your social channels.
- Unique Content
- Sharing content is great, but you should also create unique content for your social channels. Focus on humanizing your brand, driving traffic to your website, and engaging your audience.
- Advertise
- Social advertising is a powerful tool in your inbound marketing toolbox. Your organic audience is shrinking, but you can easily (and fairly inexpensively) expand your reach through social advertising. Target your specific audience with content that speaks directly to them.
