If your sales team is still primarily working from a spreadsheet, it’s time to up your sales tech stack and enable your sales team to convert more customers. Check out this video for tips on how to do this, then keep reading for more information in this blog.
How to Evaluate Your Sales Tech Stack
To ensure your tech stack is efficient and effective and meets your team’s goals, focus on three key questions:
1. Does it support you in finding and nurturing cold leads?
You need to find those cold leads and nurture them until they’re ready to talk to sales. Prospecting leads is a full-time job. Technology has largely replaced Rolodexes, and we no longer have to hit the road and find folks who may be interested in our products and services.
Instead, current tools can automate the entire prospecting and initial lead nurturing processes to help speed up your sales team. Tools are now available to help you search on LinkedIn, the Internet, and everywhere else to find leads that are a great fit for your products and services.
Using the correct tool to find your prospects and initiate the first steps is a great way to fill up your pipeline and increase your sales.
Boost sales efficiency by optimizing your tech stack >>
2. Is it warming up cold leads?
Next, research customer relationship management tools (CRM) like HubSpot, which have great automation potential, allowing you to warm up and nurture those cold leads using automation. Automation enables your sales team to focus on the hot leads while the tool is warming up the cold ones for you.
A CRM can speed up your sales team and make it easier for them to email, call, and nurture your leads into becoming customers. Additionally, the tool will organize your information and data for safekeeping and easy access for streamlined communication among new and existing team members.
Explore how HubSpot can be a game-changer for your business >>
3. Does it integrate data and analytics into your CRM?
Integrating data and analytics into your CRM will let you know which marketing tools are generating leads that convert to customers. Your team can then focus their time and energy where it’s most likely to be successful and result in sales.
By ensuring your tech stack features these three key components, you can feel more confident knowing your tech stack is efficient and effective in supporting your team’s strategy and tactics.
Need Help Finding the Right Tech Stack?
Our team at Marketing Essentials can provide an in-depth evaluation of your current tools and help identify a solution that can better meet your goals. Contact us today to schedule a complimentary consultation!
