Inbound marketing is creating a lot of buzz lately. Why?
The answer is pretty simple: Consumers like it. Businesses like it.
Why does everyone like inbound marketing?
It’s less interruptive. Inbound digital marketing pulls leads to you rather than pushing more messages out into an already noisy marketplace.
It puts the right digital structures in place to allow customers to find you online, to be attracted to your information and to be continually pulled toward you. From creating relevant online content and implementing search engine optimization to utilizing social media and email, the key is putting the right strategy with the right pieces at the right time.
The result is inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (HubSpot)
Discover what inbound marketing can do for you! Download the Free Guide:
Inbound Digital Marketing The Facts: Why You Need it Now
4 Ways Inbound Marketing Builds Leads
- It puts customers in the driver’s seat. People like being in control of where and when they get answers to their questions. As long as the information (or content) you are putting online is targeted to the customer you are trying to reach, they will find value in it. By being a source of relief and providing a solution to their questions, you’ve gained their initial trust.
- It keeps the search engines happy. Search engines such as Google constantly look for relevant, fresh and different forms of content for their “spiders” to crawl through. When these spiders gather information, they are making the search engine more robust, accurate and timely. They are also giving your business a broader organic reach that will help with your rankings. There are many guidelines for what, how and when to post content that will allow you to start a base and build from it once you’ve analyzed the results.
- It increases brand awareness. Depending on the nature of your business and whether you are targeting other businesses or consumers, you are likely heavily involved in traditional marketing tactics such as print, newspaper ads or radio. Inbound marketing allows you to invest in one more avenue to increase your brand awareness with those members of your audience that live online. And let’s be honest, in today’s day and age, most people are online. Inbound marketing allows you to reach them at a cost of 62% less than traditional methods, and it’s where your future customers are already hanging out.
- It makes engaging with your business easy. People not only like convenience, they are demanding it. By having an online presence that engages with your audience online, you will not only attract new prospects with your responsiveness and willingness to offer valuable information, but you will keep your current customers happy and involved with your business. This will lead to the opportunity to upsell and offer referral incentives.
Are you ready to build your business with more qualified, valuable leads?
Contact Marketing Essentials today to speak with an inbound strategist and schedule a free consultation. Let us pull the data and stats to find the strategy that works for you! 419-629-0080.
