--- title: Industrial Marketing for Global Competitors description: Are you keeping up with competitors? Here's how to make sure your company stands out to customers with a strategic marketing plan. Take advantage of inbound digital marketing to get maximum ROI. image: https://mktgessentials.com/hubfs/2017/Q2/Blog%20Photos/me-lead-generation.jpg --- - [Blog](https://mktgessentials.com/blog) - [Resources](https://mktgessentials.com/resources) - [Our Work](https://mktgessentials.com/our-work) - [Join Our Team](https://mktgessentials.com/careers) [Skip to content](https://mktgessentials.com/blog/industrial-marketing-for-global-competitors#main-content) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) - [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/) Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy - [Project-Based Programs](https://mktgessentials.com/project-based-programs/) - [Campaigns](https://mktgessentials.com/campaigns/) - [Retainer Programs](https://mktgessentials.com/retainer-programs/) - [Strategic Audits](https://mktgessentials.com/strategic-audits/) - [![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions](https://mktgessentials.com/solutions/) Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions - [![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development](https://mktgessentials.com/web-design-development/) Show submenu for ![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development - [Web Design](https://mktgessentials.com/web-design-development/) - [eCommerce](https://mktgessentials.com/web-design-development/#ecommerce) - [Web Security and Compliance](https://mktgessentials.com/website-security/) - [Copywriting](https://mktgessentials.com/web-design-development/#uxdesign) - [Search Engine Optimization](https://mktgessentials.com/seo/) - [AEO/GEO](https://mktgessentials.com/aeo-geo) - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign) - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/) Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing - [Video & Photography](https://mktgessentials.com/video-photography/) - [Digital Advertising](https://mktgessentials.com/digital-advertising/) - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia) - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing) - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing) - [Recruitment Marketing](https://mktgessentials.com/recruitment/) - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/) - [![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative](https://mktgessentials.com/creative/) Show submenu for ![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative - [Logo Design and Branding](https://mktgessentials.com/logo-design-branding/) - [Trade Show and Event Marketing](https://mktgessentials.com/creative/#tradeshowandeventmarketing) - [Print Design](https://mktgessentials.com/creative/#printdesign) - [![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology](https://mktgessentials.com/technology/) Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology - [Tech Solutions](https://mktgessentials.com/tech-solutions/) - [HubSpot](https://mktgessentials.com/hubspot/) - [AI Solutions](https://mktgessentials.com/ai-solutions) - Industries Show submenu for Industries - [![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial](https://mktgessentials.com/manufacturing-marketing/) Show submenu for ![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial - [B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/) - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/) - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/) - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/) Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/) - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/) - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/) - [![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With](https://mktgessentials.com/our-work/) Show submenu for ![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With - [Professional Services](https://mktgessentials.com/professional-services-marketing/) - [Retail & eCommerce](https://mktgessentials.com/retail-ecommerce-marketing/) - [Nonprofit](https://mktgessentials.com/non-profit-marketing/) - [See All Our Work](https://mktgessentials.com/our-work/) - [Passion](https://mktgessentials.com/passion/) Show submenu for Passion - [Our Purpose](https://mktgessentials.com/about/) - [Our People](https://mktgessentials.com/team/) - [Our Process](https://mktgessentials.com/process/) - [Client Reviews](https://mktgessentials.com/reviews/) - Let's Talk Show submenu for Let's Talk - [Contact Us](https://mktgessentials.com/contact/) - [Request a Consult](https://mktgessentials.com/marketing-consultation/) - [Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) - [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/) Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy - [Project-Based Programs](https://mktgessentials.com/project-based-programs/) - [Campaigns](https://mktgessentials.com/campaigns/) - [Retainer Programs](https://mktgessentials.com/retainer-programs/) - [Strategic Audits](https://mktgessentials.com/strategic-audits/) - [![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions](https://mktgessentials.com/solutions/) Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions - [![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development](https://mktgessentials.com/web-design-development/) Show submenu for ![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development - [Web Design](https://mktgessentials.com/web-design-development/) - [eCommerce](https://mktgessentials.com/web-design-development/#ecommerce) - [Web Security and Compliance](https://mktgessentials.com/website-security/) - [Copywriting](https://mktgessentials.com/web-design-development/#uxdesign) - [Search Engine Optimization](https://mktgessentials.com/seo/) - [AEO/GEO](https://mktgessentials.com/aeo-geo) - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign) - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/) Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing - [Video & Photography](https://mktgessentials.com/video-photography/) - [Digital Advertising](https://mktgessentials.com/digital-advertising/) - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia) - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing) - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing) - [Recruitment Marketing](https://mktgessentials.com/recruitment/) - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/) - [![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative](https://mktgessentials.com/creative/) Show submenu for ![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative - [Logo Design and Branding](https://mktgessentials.com/logo-design-branding/) - [Trade Show and Event Marketing](https://mktgessentials.com/creative/#tradeshowandeventmarketing) - [Print Design](https://mktgessentials.com/creative/#printdesign) - [![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology](https://mktgessentials.com/technology/) Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology - [Tech Solutions](https://mktgessentials.com/tech-solutions/) - [HubSpot](https://mktgessentials.com/hubspot/) - [AI Solutions](https://mktgessentials.com/ai-solutions) - Industries Show submenu for Industries - [![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial](https://mktgessentials.com/manufacturing-marketing/) Show submenu for ![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial - [B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/) - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/) - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/) - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/) Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/) - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/) - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/) - [![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With](https://mktgessentials.com/our-work/) Show submenu for ![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With - [Professional Services](https://mktgessentials.com/professional-services-marketing/) - [Retail & eCommerce](https://mktgessentials.com/retail-ecommerce-marketing/) - [Nonprofit](https://mktgessentials.com/non-profit-marketing/) - [See All Our Work](https://mktgessentials.com/our-work/) - [Passion](https://mktgessentials.com/passion/) Show submenu for Passion - [Our Purpose](https://mktgessentials.com/about/) - [Our People](https://mktgessentials.com/team/) - [Our Process](https://mktgessentials.com/process/) - [Client Reviews](https://mktgessentials.com/reviews/) - Let's Talk Show submenu for Let's Talk - [Contact Us](https://mktgessentials.com/contact/) - [Request a Consult](https://mktgessentials.com/marketing-consultation/) - [Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) Posted by [Marketing Essentials](https://mktgessentials.com/blog/author/marketing-essentials) on June 22, 2017 # Industrial Marketing for Global Competitors [Blog](https://mktgessentials.com/blog) › [Industrial & Manufacturing](https://mktgessentials.com/blog/topic/industrial-manufacturing) › Industrial Marketing for Global Competitors ![me-lead-generation.jpg](https://mktgessentials.com/hubfs/2017/Q2/Blog%20Photos/me-lead-generation.jpg)   Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies to marketing. As we examine the following quotations by industry leaders, let’s explore ways to use these issues and concerns to guide our marketing strategies. ## Strategic Positioning To be recognized as a global competitor, manufacturers must communicate tangible differentiation with geographic segmentation. Because the stakes are higher than they have ever been, American industrial manufacturers can no longer afford to rely on traditional distribution channels and supplier loyalties. Small ponds have gone the way of the dodo bird. ## Reliance on Infrastructure > *“As manufacturers, our ability to move parts—from suppliers to our factory and finished goods from our factory to our customers—relies on the highways, railways, aviation, and seaports of America. If we cannot move goods quickly and consistently, we cannot provide the advantage of efficiency to our customers, and therefore, we cannot be competitive. We must remember that it is our infrastructure that allows our American manufacturing operations to remain competitive in the global economy.”* > > *Susan Alt, Senior Vice President, Public Affairs, Volvo Group North America* While we may be aware of how to improve our outcomes, our ability to act may be limited or nonexistent. As industrial manufacturers face obstacles related to infrastructure, they may still excel in their strategic positioning, creating unique opportunities within their spheres of influence. ## Role of Technology > *“The key is to find the intersection between what is mechanically viable—that is, what can the technology do—and what is economically viable—what is cost-effective to implement.”* > > *[Zach Simkin](https://redshift.autodesk.com/industrial-additive-manufacturing/), Co-President, Senvol*   As we weigh options related to the economic feasibility of implanting technological innovations, there are always conditions and perimeters that place even the most amazing tool out of reach. The explosion of digital technology has consistently driven the cost of manufacturing down. ## Achieving Success through Inbound Digital Marketing Which tool can help industrial manufacturers successfully expand their reach to new markets by communicating tangible differentiation with geographic segmentation? Inbound digital marketing enables companies to create new opportunities through strategic positioning despite industry-wide limitations while significantly [reducing costs](https://blog.mktgessentials.com/reduce-costs-and-drive-revenue-with-cold-emails/), compared to traditional marketing, and increasing ROI. Marketing Essentials is an experienced inbound digital marketing agency that helps companies identify opportunities to increase sales through a highly-targeted marketing program that focuses on meeting and exceeding your goals. Not convinced? Check out this video:     Posted by [Marketing Essentials](https://mktgessentials.com/blog/author/marketing-essentials) on June 22, 2017 A MUST READ! ![newsletter icon](https://mktgessentials.com/hubfs/ME_airplane_newslettergraphic_big.png) ## Subscribe To Essential Updates Monthly tips and insights on marketing and sales. ### Posts By Category - [Strategy (163)](https://mktgessentials.com/blog/topic/strategy) - [SEO AI Visibility (74)](https://mktgessentials.com/blog/topic/seo-ai-visibility) - [Website (57)](https://mktgessentials.com/blog/topic/website) - [Creative & Content (53)](https://mktgessentials.com/blog/topic/creative-content) - [Sales (47)](https://mktgessentials.com/blog/topic/sales) - [Social Media (47)](https://mktgessentials.com/blog/topic/social-media) - [Senior Care & Living (43)](https://mktgessentials.com/blog/topic/senior-care-living) - [Agency News & Culture (39)](https://mktgessentials.com/blog/topic/agency-news-culture) - [Email (37)](https://mktgessentials.com/blog/topic/email) - [Industrial & Manufacturing (37)](https://mktgessentials.com/blog/topic/industrial-manufacturing) - [Lead Generation (22)](https://mktgessentials.com/blog/topic/lead-generation) - [Recruitment Marketing (20)](https://mktgessentials.com/blog/topic/recruitment-marketing) - [HubSpot (19)](https://mktgessentials.com/blog/topic/hubspot) - [Video (19)](https://mktgessentials.com/blog/topic/video) - [Digital Advertising (16)](https://mktgessentials.com/blog/topic/digital-advertising) - [Webinars (9)](https://mktgessentials.com/blog/topic/webinars) - [Branding (5)](https://mktgessentials.com/blog/topic/branding) - [Ecommerce (5)](https://mktgessentials.com/blog/topic/ecommerce) --- [Blog Home](https://mktgessentials.com/blog/) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) **111% average client lead growth. Experts in long, trust-driven sales cycles.** [148 Schwieterman St., Minster, OH 45865](https://www.google.com/maps/dir//148+Schwieterman+St,+Minster,+OH+45865/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0x883fac211f13476d:0x6dacf85e2e0b85cc?sa=X&ved=2ahUKEwiy-5rT6suEAxXOC3kGHax1AsIQwwV6BAgWEAA) [224 S. Market St., Suite B, Troy, OH 45373](https://www.google.com/maps/dir/40.4324352,-84.04992/224+S+Market+St+b,+Troy,+OH+45373/@40.0372616,-84.2048405,18.32z/data=!4m9!4m8!1m1!4e1!1m5!1m1!1s0x883f7721f27fa09d:0xab34d96ac02cae4d!2m2!1d-84.2056564!2d40.0371176?entry=ttu) [419.629.0080](tel:4196290080) ![social icons](https://mktgessentials.com/hs-fs/hubfs/social_0423.webp?width=131&height=27&name=social_0423.webp) [About Us](https://mktgessentials.com/about) [Our Work](https://mktgessentials.com/our-work) [Client Reviews](https://mktgessentials.com/reviews) [Resources](https://mktgessentials.com/resources) [Blog](https://mktgessentials.com/blog) [Contact Us](https://mktgessentials.com/contact) [Request a Consult](https://mktgessentials.com/marketing-consultation) [Join Our Team](https://mktgessentials.com/careers) **Essential Updates** Your Go-To eNewsletter for Growing Revenue, [subscribe now!](https://inbound.mktgessentials.com/essential-updates-marketing-newsletter) © 2026 Marketing Essentials | [Privacy Policy](https://mktgessentials.com/privacy-policy/) ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Marketing Essentials" }, "dateModified" : "September 28, 2021, 3:03:19 PM", "datePublished" : "2017-06-22 15:57:00", "description" : "Are you keeping up with competitors? Here's how to make sure your company stands out to customers with a strategic marketing plan. Take advantage of inbound digital marketing to get maximum ROI. ", "headline" : "Industrial Marketing for Global Competitors", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/318836/2017/Q2/Blog%20Photos/me-lead-generation.jpg" }, "keywords" : [ "Industrial & Manufacturing" ], "mainEntityOfPage" : { "@id" : "https://mktgessentials.com/blog/industrial-marketing-for-global-competitors", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://318836.fs1.hubspotusercontent-na1.net/hubfs/318836/me-logo-1.png" }, "name" : "Marketing Essentials" } } ```