If you’re responsible for generating revenue, then you know how important marketing is in spreading the word about your company’s products and services.
If you don’t market your company, then you won’t get any customers. This means your company’s success relies heavily on your marketing and sales strategy. That’s why today’s fastest-growing companies are using inbound digital marketing solutions to grow revenue predictably and reliably. They are embracing moving marketing from a cost center to a revenue generator.
Traditional (Outbound) Marketing vs. Inbound Marketing
Outbound marketing is a strategy in which a business advertises its products and services by providing information to the consumers even if they are not looking for those products or services. Outbound marketing is often referred to as “interruptive marketing.” Businesses do this via the use of television, print ads, direct mailers, radio, trade shows and more. Unfortunately, such methods are not only interruptive and poorly timed, but they can be quite expensive and are difficult to track the actual ROI.
Inbound digital marketing is a strategy that focuses on putting the right structures in place to allow customers to find you and to attract and pull the customer to you. A number of different strategies are used to increase the likelihood of being found by prospective customers, such as creating relevant content, implementing search engine optimization strategies and utilizing social media. The result of inbound digital marketing is that prospective customers are warmed toward your products or services once they find you because they have already expressed an interest in your type of business by performing some type of search. Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (HubSpot)
Discover The Facts: Why You Need Inbound Digital Marketing Now
Inbound Marketing ROI
Using inbound tactics saves an average of 13% in overall cost per lead. (HubSpot) Today’s marketing teams are taking more responsibility for revenue, delivery of more strategic support to sales teams, and striving to close more business more efficiently.
When we think of ROI, we think in terms of hard numbers. As a CEO, CFO or CMO, you want to know how your inbound marketing efforts weigh-in in terms of costs, profit, revenue, and pipeline growth. Inbound digital marketing is significantly less costly than outbound marketing.
Whereas outbound marketing campaigns can easily cost thousands of dollars to execute, inbound marketing leads cost 61% less than traditional outbound leads.
Top Benefits of Inbound Marketing
- Create a faster and more predictable revenue cycle
- Increase profitability with tactics that result in higher conversion rates
- Improve marketing efficiency & performance
- Increase website traffic and leads
- Reduce lead opportunity cost due to management of leads automatically in all stages of the buying process
- Higher search engine rankings
- Gain quality content
- Higher social referrals
Can you afford to lose revenue?
Are you ready to partner with an inbound digital marketing expert to increase your ROI? Schedule a free consultation with one of our inbound marketing consultants and you’ll receive a complimentary website review to see how you can start attracting more traffic, generating new leads and achieving a greater ROI. Call us today at 419-629-0080.
