Whether you’re running a mom-and-pop store or B2B eCommerce site, online selling is becoming more important than ever as more consumers shop online. Buyers today expect ease and convenience, and they want it now.
That also means the competition is rising. You can’t just sit behind your desk and expect sales to increase on their own. While there are many strategies to boost online sales performance, here are the top four that will get you results - fast.
1) Capture Abandoned Carts
A study found that the average cart abandonment rate in 2019 was a staggering 77%! Imagine what that would do for your bottom line if you captured even half of those lost sales.
Well, guess what? You can!
A cart abandonment strategy is often the biggest opportunity to increase sales. This strategy involves sending a series of emails or text messages with friendly little nudges, “We’ve saved your cart just for you,” “Here’s free shipping on us,” “Your items are going fast,” or “Don’t miss out on 10% off, today only.”
Consumers are juggling devices and tasks more than ever before. They are shopping online from their phones while eating lunch and watching TV. In fact, statistics show 67% of consumers start shopping on one device and continue on another.
Simply put, don’t let them forget the goodies they left in your store’s shopping cart.
2) Remarket for a Big Win
Remarketing is a form of digital advertising where you show ads to people who have already visited your online store. It’s a cost-effective way to increase sales conversions because you are reaching out to potential buyers who have already expressed an interest in your product.
Don’t wait for prospective customers who have never heard of you to find you. Instead, target customers who are ready to buy. You can do this whether you’re running PPC, Facebook, video or other form of a digital advertising campaign.
3) Think Video
The power of video is undeniable. In fact, 73% of consumers are more likely to make a purchase after watching a video. Videos explain the product better, and when consumers feel like they understand the product you are selling, they are more likely to make the purchase.
The No. 1 thing holding many businesses back from creating videos is - they think it’s too expensive. It’s not! Your product videos do not need to be elaborate, large-scale productions with professional actors and actresses. Your consumers would rather watch a video that is authentic and relatable. They are used to watching videos like this on social media every day.
4) Reduce Friction Across Your Site
Is your site structured in a way that makes it easy for users to find exactly what they are shopping for and to make a purchase? Or is it difficult to navigate and confusing?
Look at what pages users are exiting from. You may need to offer fewer choices on those pages. 😱 Yes, you read that correctly! If users are overwhelmed and have too many choices, they are more likely to bounce and go elsewhere.
Also, eliminate as many unnecessary steps as possible in your checkout process, such as unnecessary form fields. Don’t let a user’s session time out and make them start over from the beginning. Reduce friction!
In order to survive in today’s competitive landscape, you can’t ignore where your biggest opportunities exist. You may be surprised to find that a few small tweaks can result in a record-breaking year in online sales.
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