Since early 2000, inbound marketing has been the most effective marketing strategy for doing business online. Rather than buying traditional ads and email lists, this marketing method focuses on quality content that pulls viewers to your product or service in a natural manner by publishing content that naturally attracts inbound traffic to convert, close, and delight.
Studies have shown that 92 percent of companies using inbound marketing increase their traffic by a noticeable amount, with 85 percent of companies seeing an increase in traffic within seven months. These high percentages reflect a variety of professional services, such as legal and accounting.
Inbound Marketing: The Secret Weapon for Law Firms
Inbound marketing is a highly effective way for law firms to reach out to new clients and build trust. It’s less intrusive than traditional outbound marketing and promotes a law firm without selling it. Attorneys can use articles, blog posts, videos, and whitepapers to distribute educational content that draws clients in. Create engaging content by addressing current legal questions and writing about big news stories that are related to law.
For example, write up an article, such as “5 Things Every Business Owner Should Know About Anti-Corruption Laws.” Put out good quality content and increase SEO for more visibility when people are looking for lawyers or law firms. When people are searching for legal information or advice, your content will keep coming up high on the search engines.
Thus, over time, viewers will see your law firm as an authority in the legal industry. They will share your content and extend your reach. Plus, it helps create a strong connection between you and prospective clients. Each piece of content can be branded with your firm’s image.
Inbound Marketing for Accountants and CPA Firms
Accountants and CPA firms can easily integrate an inbound marketing strategy into their marketing plan. Professional blogs and websites with content that demonstrates the firm’s knowledge and expertise are essential. It will help cultivate brand loyalty and trust. Add an authentic slant to garner viewer attention and interest.
For example, accountants and CPA firms can combine a call-to-action with an informative story. Combine storytelling with information that brings your firm’s experience into the spotlight. Even provide a case study and outline how your accounting services can help fix a unique problem. This strategy not only showcases the firm’s expertise but humanizes your brand. It’s the ideal way to foster trust.
Using the inbound methodology is a savvy move for professional services. It covers each step of the lifecycle stage for marketers. Get to the right people, in the right place, and at just the right time. It empowers you to attract visitors, convert leads, and convert those leads to sales. Just keep in mind that inbound marketing doesn’t just happen. You’ll have to put in the work to get the ball rolling. So, if you want to capitalize on inbound marketing, get ready to roll up your sleeves.
Ready to get started with your inbound marketing plan? Give us a call at 419.629.0080 and talk to one of our Digital Strategists today. 
