THE CLIENT
Lefeld Industrial Welding & Supplies
New Website Drives Upselling & Cross-Selling
Lefeld Industrial & Welding Supplies is a one-stop-shop for contractors, manufacturers and others needing industrial and welding supplies. Lefeld approached Marketing Essentials looking for a new website that was easier to navigate and would allow potential customers to see all the products and services offered since the company had rebranded and expanded beyond its roots as a welding supplier.
We strategized, designed and built a secure and affordable website to match their new branding. A core focus was ensuring customers could easily navigate the site and see all the services, welding products and gases. Messaging also was updated to highlight brand differentiators, along with adding brochures and videos to help educate customers.
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