As online searches for products, services and answers continue to grow, investing in digital advertising opens the virtual front door to your business. With digital or PPC (pay-per-click) ads, you position your offerings in front of hundreds or thousands of potential customers actively searching online. Today, nearly everyone is online!
Digital advertising has become the leading force in the advertising industry, and its dominance is only set to increase. This shift is why many businesses are reallocating their traditional advertising budgets to the top five forms of digital advertising.
Watch and learn:
5 Powerful Digital Ads to Invest In Now
1) Search Ads
These are ads that appear when you search for something on Google or Bing. The search result will be marked with ‘Ad.’ As a business, you place ads based on the keywords your target audience is searching for so that your ad shows up when they search.
2) Display Ads
These are banner ads you see on website pages. As a business, you are placing ads on websites your audiences regularly visit so that they see your product or service even when they are not searching for it.
Related Article: How Much Should I Spend on Digital Advertising?
3) Remarketing/Retargeting Ads
These are display or social media ads that appear to audiences based on their previous actions. These ads may appear in multiple locations and at various times as they search the internet or scan their social media feeds. As a business, this means you are advertising to your existing customer base and prospects who have already visited your website and are following you on social media channels. Retargeting ads are highly efficient and effective, as you are focusing on growth from your existing customer pool and most engaged prospects.
Are you a small business owner? Retargeting is the perfect strategy for you! Learn more in our article, How to Maximize Paid Media as a Small Business on a Small Budget.
4) Video Ads
These are ads placed within videos. You may be watching a video on YouTube, and an ad, such as the example below, shows up within what you are watching. Why should a business advertise on video? The world watches 1 billion hours of YouTube videos per day. And that’s only going to grow. That’s a lot of potential customers.
5) Social Media Ads
These ads are placed on social media sites like Facebook and LinkedIn. As a business, social media advertising is a great way to reach thousands of people at a fraction of the cost of traditional print, television or radio advertising. Also, social media advertising allows you to easily see the ROI (likes, shares, clicks) and opens the door to two-way communication with potential customers.
Who Manages These Online Ads?
Ad management is the process of creating, managing and optimizing digital ads based on your campaign, keywords and budget to hit designated goals. Because managing digital ads can be complex and overwhelming, many companies hire a digital agency with expertise in ad management, especially Google advertising. A reputable digital marketing agency will manage your campaigns and all keywords using various ad forms (search, display, video, retargeting, etc.) to get the best results for your spend.
Related article: Outsourcing Digital Advertising -- What to Expect
Is Now the Time to Hire an Ad Agency?
Digital ads should be monitored and improved for higher performance almost daily, which is why many companies outsource their ad management. In fact, most companies spend less when they hire a digital ad management agency than when they attempt to do it themselves because an agency can give them greater bang for their buck.
At Marketing Essentials, we manage B2B and B2C ad campaigns for companies of all sizes using all five of these digital ad types — and more! We provide each client with a dedicated account manager and a detailed monthly ROI report, giving clients full transparency regarding their accounts and pricing. Learn more about our digital advertising services here.
