Strengthening Market Presence through a Strategic Website Redesign
Encompass Wealth Group, a Sidney and Lima, Ohio-based retirement income planning firm, partnered with Marketing Essentials to launch a new website that reflected their company rebrand while strengthening their digital presence.
By conducting comprehensive research into previous website performance, keyword rankings, and local competitor positioning, we wrote and redesigned their website to highlight Encompass's personalized approach to retirement planning and decades of combined advisor experience.
The redesigned site improved the user experience, integrated high-volume relevant keywords naturally throughout the copy, and strategically redirected legacy URLs to preserve existing SEO authority — positioning Encompass Wealth Group to attract and convert more qualified leads in their local market while supporting their evolution as a trusted financial planning partner.
CLIENT TESTIMONIAL
“We recently worked with Marketing Essentials to redesign and update our company website, and the experience exceeded our expectations. From the very beginning, their professionalism stood out. Each meeting was organized, collaborative, and productive.
We were especially impressed by the fact that a dedicated team was assigned to our project, allowing for consistent communication and a thorough understanding of our needs. They took our vision and brought it to life with precision and creativity. Being a local company, they shared our values, and that alignment was evident throughout the entire process. We couldn’t be happier with the results.”
- Jenna Boeckman, Encompass Wealth Group
