About Kelly Braun
Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.
Posts by Kelly Braun
The Power Duo: How Demand Generation and Lead Generation Drive Sales for Industrial Manufacturers
Demand generation and lead generation are terms often thrown around interchangeably, but they serve distinct roles in marketing – and mastering both is crucial to driving real results.
How Human-Centric Marketing Is Shaping the Future of Industry 5.0
At its core, Industry 5.0 is about more than technology — it’s about people. It represents a shift toward integrating AI and IoT technologies with human insight and expertise. This human-centric approach is reshaping not only the manufacturing landscape – but marketing too.
Digital Marketing Trends: 8 Graphs That'll Help You Understand [Updated]
Editor's Note: This post was originally published in 2015 and updated with the latest information in 2024.
How to Market Your Manufacturing Business's Sustainability Efforts
Caring for the environment is a key factor for B2B companies worldwide, as more consumers focus on a sustainable lifestyle. In fact, a recent study by NielsenIQ found that 78 percent of American consumers feel sustainability is important.
Unlocking the Power of AI in Marketing: Your Top Questions Answered
Artificial Intelligence (AI) is revolutionizing the marketing landscape, opening new doors for efficiency, personalization and performance. With AI, marketers can analyze data more effectively, conduct thorough market research quickly, create engaging content faster and deliver personalized experiences at scale.
