About Kelly Braun
Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.
Posts by Kelly Braun
This Is Why Your Manufacturing Company Needs Online Content
Editor’s Note: Updated in 2025. Originally posted in 2018.
How to Run a Facebook Giveaway Without Breaking the Rules
Running a Facebook giveaway is a fantastic way to engage your brand’s audience and grow your online presence. However, staying within Facebook’s guidelines is crucial to avoid penalties that could harm your page’s performance for years to come.
The Difference Between Online & Offline SEO
This post was originally published in February 2016 and was updated and republished in December 2024.
Even as recently as a few short years ago, the process of search engine optimization with regard to your online presence was simple -- you would pick the keywords that you hoped would attract the most business and focus on those in everything you posted online.
Top 7 Marketing Trends for Manufacturers in 2025
When it comes to manufacturing and marketing, one thing’s for sure – change is constant. Innovations, fresh trends and the latest must-do tactics are always popping up. One day, it feels like you’re running on a hamster wheel to keep up; the next, you’re on top of the world, like you’ve just conquered Mount Everest.
The Power Duo: How Demand Generation and Lead Generation Drive Sales for Industrial Manufacturers
Demand generation and lead generation are terms often thrown around interchangeably, but they serve distinct roles in marketing – and mastering both is crucial to driving real results.
