As Chief Marketing Strategy Officer, Kelly leads the development and execution of comprehensive marketing strategies that enhance brand positioning, drive revenue growth, and strengthen customer relationships across a diverse portfolio. Kelly brings more than 25 years of experience spanning journalism, advertising, and both traditional and digital marketing — a unique blend of creative vision and strategic insight. Her career has encompassed work with manufacturers, large agricultural corporations, small businesses, and everything in between, giving her an unparalleled understanding of what resonates across B2B and B2C audiences. Her hands-on expertise, developed while serving as Creative Director and Content Strategist, ranges from website copy and video storyboards to taglines and long-form content. She combines strategic thinking with creative writing skills and is passionate about fostering collaboration, believing that the best marketing outcomes emerge when talented teams align around shared goals. When she's not at Marketing Essentials, Kelly cherishes spending time with her family and loves stories in all formats, self-help and motivational books, and podcasts. A self-described health enthusiast, she also enjoys working out and healthy eating.
The family researching your community may never have typed your name into Google. Instead, they opened ChatGPT and asked a question — something like “my mom keeps forgetting to take her meds, and I'm scared to leave her alone, is it time for assisted living?” or “are there senior communities near me that let you keep pets, not just small ones?"
Engineers, procurement and purchasing managers aren’t waiting for your sales team to call. They are typing questions like "What's the best orbital stretch wrap machine?" or "Which industrial supplier should I consider for X?" into ChatGPT, Perplexity and Copilot – and getting an answer in seconds.
Even as recently as a few short years ago, the process of search engine optimization with regard to your online presence was simple -- you would pick the keywords that you hoped would attract the most business and focus on those in everything you posted online.
If your sales pipeline feels unpredictable — feast one quarter, famine the next — you're not alone. Many industrial and manufacturing companies rely heavily on referrals, trade shows and cold outreach to drive new business. And while those tactics still have a place, they're no longer enough on their own.
After 15 years, HubSpot just changed the name of its flagship marketing event. One letter. Big signal.
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