Kelly Braun

You’ve heard the saying: first impressions are important.

Think about the steps you'd take to impress a prospective client at your first meeting. You'd likely show up on time, dressed well and with a friendly smile on your face.

But have you ever considered that your real first impression takes place long before you ever come face-to-face with your clients?

Your website is likely the first experience many prospects have with your company. If this experience is negative, you might be losing clients before they even enter the door. Learn more about how to help prospects find your business online. 

What if we told you that one simple change could take your video views from a few hundred to several thousand — almost overnight? We've seen brands successfully repurpose their content into short-form videos, particularly on Instagram Reels and YouTube Shorts. The bite-sized content on these platforms is dominating right now. 

Here’s a scenario: Your company has just invested in a new tool that’s going to help your sales team be more efficient, make more sales, and provide data like you’ve never had before. 

Marketing has undergone dramatic transformations in recent years, driven first by automation and now by Artificial Intelligence. These technologies have fundamentally reshaped both how consumers discover products and services and how marketing professionals approach their work.

HubSpot has made significant moves in the data management space with the recent launch of Data Hub and major updates to its Smart CRM. These aren't just cosmetic changes — they represent a fundamental shift in how businesses can harness their data to drive growth and revenue.