As a new startup with no equity in the search engines, Catalyst Funding was seeking to establish an online brand presence with an eye on capturing leads.
A customized digital strategy was developed after conducting a digital audit to access brand positioning amongst competitors, value proposition messaging, content strategies across all platforms (website, social, email marketing, etc.), SEO and SEM strategies and the buyer’s journey for their target audience.
The custom digital marketing strategy included:
- Implementation and customization of an automated marketing system and CRM.
- Development of a one-step lead nurturing workflow focused on a short sales cycle.
- Development of a content strategy that included expert content in the forms of blogs and social postings, along with promotion strategies.
- On-page and off-page SEO strategies.
- Overall website traffic from all sources increased 114%.
- Website traffic from organic search increased 266%.
- Traffic generated from social media channels increased 34%.
- Visits from email marketing efforts increased 276%.
- Unique visitors coming to the website increased 54%.