Drive More Revenue with Sales Coaching
At Marketing Essentials, we set the table for success by providing your sales team the coaching, tools, support materials and reinforcement they need to efficiently and flawlessly sell more in both virtual and in-person environments.
Customized Curriculums that Suit Your Sales Team
Each sales training program is customized to fit your organization’s needs, whether it’s coaching, tactical execution, support materials and/or technology support.
Ideal for sales representatives, business executives and business development managers, training sessions are delivered in an interactive small-group format. Led by an experienced sales coach who is also a working sales professional, your team will get hands-on training, monitoring, feedback and reinforcement to set you up for success.
Shorten the Sales Cycle
Build Stronger Relationships
Drive More Revenue
Sales Training Learning Objectives
Your team will learn how to:
- Enhance their online professional profiles to attract potential buyers
- Grow online influence by sharing expertise through content
- Master the art of virtual prospecting to find the right buyer
- Lead and facilitate impressive sales meetings and conversations, both virtual and in person
- Use virtual tools to maintain a professional image
- Keep buyers engaged by delivering interactive presentations, visuals, drawings and quotes
- Execute modern sales email for prospecting, engaging and filling the pipeline
- Build trust and deepen relationships to advance the sale
Our Approach to Sales Coaching
We work with you to uncover obstacles and skills gaps to precisely define what you need to achieve the strongest outcome possible.
2. Course Customization
We build your unique curriculum. Our experts work with you to map out what objectives to cover and what deliverables will be part of each course.
3. Virtual Coach-Led Training
Each highly interactive, virtual course will be hands-on. Your team will put into practice what they learn, whether it’s connecting with a prospect on LinkedIn or building trust via a virtual meeting. They’ll receive feedback and deliverables, such as best practice email templates and video tips.
4. Post-Assessment Reinforcement
We want to ensure the skills your team learns are applied. Via 1-on-1 reinforcement coaching, we’ll measure progress and work on areas that need improvement. Your sales team will leave confident and equipped to take the lead in a virtual selling environment.
Meet Your Sales Coaches
As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion.
With over 30 years of sales, strategic business management and leadership experience, she understands the challenges sales directors and sales reps face in executing sales strategies that yield results in today’s ever-changing economy.
Patty provides strategic insight on sales efficiency, sales process mapping, sales performance, account management and the alignment of sales, marketing and customer service for the highest quality customer experiences.
Patty also is HubSpot Inbound Sales certified and is a graduate of the HubSpot Sales Pipeline Generation Bootcamp.
Partner & Chief Business Development Officer
Grant has coached sales teams of various sizes and industries on how to successfully implement modern sales strategies in today’s digital environment.
Grant has business development, sales and coaching experience in multiple industries, from enterprise-level to small business, including manufacturing, oil and gas, agriculture and retail.
He is well versed in understanding consumer buying behaviors and how to tailor messaging and medium to move leads to close. His authenticity, innate curiosity and strong communication skills enable those he coaches to be successful.
Grant also is HubSpot Inbound Sales certified and is a graduate of the HubSpot Sales Pipeline Generation Bootcamp.
"The sales process has changed dramatically in recent years due to technology and then again in 2020 as new virtual experiences evolved. With the Marketing Essentials Social Selling class, our sales team was able to stay ahead of the curve. This class taught our team how to fully utilize LinkedIn to prospect and connect with potential clients, how to post content and engage, and how to craft video emails. More than anything, the class helped our sales reps gain another edge in an increasingly competitive market."
“The talented team and leadership at Marketing Essentials enabled us to quickly pivot from our conventional, face-to-face sales interaction and print media advertising to a digital-focused, online promotion, virtual sales environment. Their help in leveraging our existing sales and marketing tools resulted in our rapid adaptation to a disrupted market condition. The results speak for themselves: increased web traffic, shorter order cycles, more leads and more orders … better results in a receding market situation.”
Free Guide: Uncover the Secrets of Virtual Selling
Inside the Guide:
- Prospecting in a new era
- How to create connections and build trust in a virtual setting
- The 3 steps to a Virtual Selling Solution that wins sales!
- The skills, tools and training needed to make the transition
- Bonus Checklist: Identify Your Sales Opportunities