Event Marketing Before, During and After
Trade Shows, Virtual Events, Webinars and More
Create an Experience that Captivates
Creating a memorable event experience that builds brand awareness, generates leads, nurtures relationships and drives sales starts with the right event strategy. At Marketing Essentials, we help guide your team in pre-event promotion, day-of-event execution and post-event strategies to boost success and ROI.
We have helped B2B and B2C businesses plan, design and execute campaigns for a variety of events, including trade shows, seminars, conferences, virtual events, webinars and more. When executed properly, an event can be a highly effective part of your marketing plan.
What You Can Get
Before the Event, We Can:
- Map out and implement a promotional strategy to drive interest
- Use email, website, social media and more to reach out to customers and prospects to make them aware you will be attending the event and encourage them to visit
- Promote special giveaways or product demos
- Develop campaign messaging that helps you stand out
- Design a trade show booth, promotional items and additional campaign materials
- Develop flyers, brochures, spec sheets, and more to hand out at the event
- Design advertisements for event publications
- Design and develop speaker presentations
During the Event, We Can:
- Plan a social media strategy to share what’s happening live at your booth or from the event
- Map out interactive elements to draw attention to your booth or space at the event
- Capture video of your presentation or booth area
After the Event, We Can:
- Strategize and implement post-event emails, direct mail pieces and campaigns to continue building relationships and nurturing leads to sales
- Map out a social media strategy to build connections from the event
Host a Virtual Event
Trade shows, workshops, conferences, product demos, open houses and more — they can all be done as a virtual event! Our team of event marketers can assist with everything you need to plan the event and execute it flawlessly.
We can:
- Help choose a virtual event platform
- Set up online registration
- Create a pre-event promotion strategy to attract the right audience
- Manage technical set-up
- Provide full tech support and real-time problem solving during the event
- Manage interactive elements, such as break-out rooms, polls and questions
- Create a post-event strategy to nurture leads
- Create post-event recordings to use as on-demand webinars
Virtual Events
