In order to effectively do business online today, you need a solid digital marketing strategy that attracts the types of visitors you are looking for to your website, converts those potential customers into qualified leads, guides those qualified leads through the sales funnel into customers, and continues to wow those customers into promoters.
The Inbound Marketing Methodology
When it comes to attracting, converting, closing, and delighting, there is nothing that is out of the scope of our capabilities.
You won’t find a more holistic approach to inbound marketing.
Attract the right traffic to your website with blogging, SEO & PPC, social media marketing and social advertising, email marketing, digital campaigns, and more.
Keep luring them back with effective calls to action, landing pages that convert and other tools that take them down the sales funnel and turn them into sales-qualified leads.
Close the deal by becoming their trusted partner through marketing automation, email marketing, Customer Relationship Management (CRM) systems and closed-loop reporting.
Inbound marketing is not just focused on generating leads. It’s important to delight those existing customers, keep them coming back for more and turn them into promoters of your brand!
Why Is Inbound Marketing Effective?
Unlike traditional marketing tactics that throw their message at you (radio advertisements, billboards, etc.), inbound marketing pulls in qualified visitors while they are already searching for answers.
Inbound marketing is a holistic approach to digital marketing that focuses on attracting visitors, converting those visitors to leads, closing sales, and retaining customers.
Inbound Marketing Strategies Include:
- Search Engine Optimization (SEO) and PPC Campaigns
- Email Marketing Campaigns
- Social Media Marketing & Social Advertising
- Content Marketing & Blogging
- Reputation Management
- And more!
Partnering with Marketing Essentials has been the best investment of our marketing dollars. We needed to fill our pipeline with quality leads, and the new website and inbound marketing strategy implemented by Marketing Essentials helped us increase leads, and our occupancy to 95%.
-Christian W. Coulter, Executive Director, Sugar Hill Retirement Community