Unique Custom Website Helps Pool Builder Stand Out 

New website creates an on-brand user experience and improves the lead generation process for both users and the client. 

Lunar Lagoons is a local pool builder that’s passionate about pools and dedicated to making owning a pool everything it’s supposed to be – easy, fun, and stress-free. Their team of local, experienced experts guides customers through the pool-building process, then helps them kick back and enjoy their new pool. 

The Challenge

Lunar Lagoons had unique branding that helped it stand out from competitors. It needed a website that showed off this look and helped prospects envision themselves with their new pool. The website also needed to make the process of inquiring about a pool smooth and easy for both prospects and their sales team. 

Strategic and Creative Approach Creates Luxurious Experience for Website Users

The Marketing Essentials team first met with Lunar Lagoons for a collaborative brainstorming session, to understand their buyers, and to mock up initial designs and map out a website architecture that met their needs.

Next, the team designed a brand-new website that brought the dramatic branding of Lunar Lagoons to the forefront. Subtle touches, such as a water ripple animation upon hover and an unobtrusive navigation menu, created a luxurious and submersive experience. 

The client also envisioned a more natural user experience for prospects and customers. Marketing Essentials brought this vision to life through careful page layout and an intuitive user interface (UI). 

Site visitors can learn more about their pool options through a quiz-style experience rather than a standard, impersonal form. The quiz gathers information and provides potential options to the prospect while also assessing whether the prospect is a good fit for the sales team.

Finally, best-practice search engine optimization (SEO) was incorporated throughout the site to ensure Lunar Lagoons would rank well for its desired audience, geographic area and industry. 

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