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Hometown Bank Connects with New Audiences via Rebranding and Social Media
Peoples Federal Savings and Loan is a small-town community bank with four locations in Shelby County. They turned to Marketing Essentials to help them better connect with a Millennial audience while keeping their brand story centered around tradition and history. They were ready to dive into digital marketing but didn’t know where to start.
- We first developed buyer personas so they could better understand their ideal customers.
- We then provided a new brand look and messaging while building a new website. We launched Facebook, Instagram and Twitter pages and began social media advertising campaigns targeted at specific audiences.
- In one of their first digital ad campaigns, they spent less than $150 and reached an astounding 26,032 people with 109,341 impressions.
“The team at Marketing Essentials is extremely knowledgeable, professional and a joy to work with.” – Steven R. Goins, Vice President
